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This celebrity fashion favourite just opened its first store in Vancouver

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Los Angeles -based fashion brand Reformation has set up shop in Vancouver .

In March , Reformation also launched at Holt Renfrew across Canada .

CEO Hali Borenstein says Vancouver will likely be more than a one -store market for the brand.

The new Vancouver location will feature Reformation ’s proprietary Retail X technology, which sees a seamless integration of virtual and in-person shopping.