Leaked Document Debunks Eat-Lancet Study

This is a news story, published by Guardian, that relates primarily to Red Flag news.

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environmental advocacy group Eat

Guardian

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Business

Business & Economics

PR campaign may have fuelled food study backlash, leaked document shows

Summary

Nutrition label

76% Informative

Leaked document shows vested interests may have been behind mud-slinging’ PR campaign to discredit study.

PR firm Red Flag represented Animal Agriculture Alliance , a meat and dairy industry coalition set up to protect the sector against “emerging threats’ The report recommended that if global red meat eating was cut by 50% , the planetary health diet’ would provide nutritious food to all while tackling the harms caused by animal agriculture.

Red Flag turned Eat-Lancet into a culture-war issue, expert says.

Online backlash was one of the earliest examples of a culture war around dietary change.

Study of social media posts in months after the report’s publication found opponents used misinformation, conspiracy theories, and personal attacks’ to discredit the work.

VR Score

Informative language

Neutral language

Article tone

semi-formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful