Hong Fu Invests in India's Trainers

This is a India news story, published by BBC, that relates primarily to Converse news.

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Indian footwear industry

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footwear industry

BBC

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Entertainment

A revolution is underway in India's trainer industry

Summary

Nutrition label

81% Informative

Hong Fu is the world's second -biggest maker of trainers (sneakers) supplying shoes to Nike , Converse , Adidas , Puma and many others.

The Indian government is keen to attract such investment, hoping it will raise standards in the footwear industry.

The Bureau of Indian Standards introduced new quality rules for all shoes sold in India last August .

"The government should give us accreditation and certificates so our factories don't close down. Once we too are included in the organised sector no one can beat India in the shoe manufacturing industry." But Mr Sharma says change is inevitable. "The market is definitely going to shift. We'll see the bigger players getting bigger - they have the money to adapt quickly. "But I don't think the small guys will disappear completely. The smart ones will find their niche.".

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful