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Diageo swaps Ciroc rights for Lobos 1707 Tequila stake

GlobalData
Summary
Nutrition label

71% Informative

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707 .

The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint venture covering the two brands.

Financial terms of the deal were not disclosed.

VR Score

56

Informative language

44

Neutral language

95

Article tone

formal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links

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