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Mashable

Entertainment

Entertainment

The 'boom boom' aesthetic fetishizes wealth in an era of chaos

Mashable
Summary
Nutrition label

66% Informative

The term "boom boom" refers to a "booming" economy.

Sean Monahan , a trend forecaster, says boom boom is a "fetishization of the past" Monahan says the term was inspired by the Boom Boom Room in New York City's Meatpacking District .

Like all aesthetics, it's political — but Monahan argues this one isn’t partisan.

Monahan : Boom boom feels more sarcastic, more biting.

It embraces power-dressing and corporate themes just as we drift further into work-from-home culture.

It mirrors a reactionary longing for rigid hierarchies and traditional power structures.

VR Score

52

Informative language

41

Neutral language

38

Article tone

semi-formal

Language

English

Language complexity

46

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Affiliate links

no affiliate links

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