'It's taken on a life of its own': Inside the 48 hours torpedo bats launched into baseball lore

New York Yankees play-by-play man Michael Kay sparked a conversation about the new "torpedo" bat.

A video of the bat used by Jazz Chisholm was posted on multiple platforms of social media, amplified over and over.

Batting averages are at a historic low, strikeout rates at historic high, and on a sunny day in the Bronx , here were the Yankees blasting baseballs into the seats with what seemed to be a strangely shaped magic bat.

Video of Yankees ' home runs being hit off unusual bats went viral on social media.

Louisville Slugger's pro bat sales rep: "We're trying to scramble to get wood. And then it was: How fast can we get this to retail?" "It's all the rage right now," says Jeremy Zoll , assistant general manager of the Twins .

Aaron Boone : "You're just trying to just get what you can on the margins, move the needle a little bit" Agent: "I think of it like switching your irons in golf to blades: It will feel a little different and take some adjusting, and it may even change your swing subtly" Reliever Adam Ottavino : "A lot of misinformation and noneducation on it too.".