Suerte Tequila Absorbs Tariffs
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competitive tequila marketCNBC
•Business
Business & Economics
Tequila maker says tariffs won't affect his prices. Here's why he plans to absorb costs

84% Informative
Colorado -based Suerte Tequila said it will absorb all tariff costs.
The Jalisco -made tequila label will not pass costs on to customers.
Tequila shipments grew 55.8% in 2024 compared with the year prior .
In 2024 , the U.S. imported $5.2 billion worth of tequila and $93 million worth of mezcal.
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