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Tequila maker says tariffs won't affect his prices. Here's why he plans to absorb costs

CNBC
Summary
Nutrition label

84% Informative

Colorado -based Suerte Tequila said it will absorb all tariff costs.

The Jalisco -made tequila label will not pass costs on to customers.

Tequila shipments grew 55.8% in 2024 compared with the year prior .

In 2024 , the U.S. imported $5.2 billion worth of tequila and $93 million worth of mezcal.

VR Score

90

Informative language

92

Neutral language

79

Article tone

semi-formal

Language

English

Language complexity

51

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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