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next human filmThe Hollywood Reporter
•Technology
Technology
67% Informative
Justine Bateman is the founder of Credo 23 , a two-year-old organization that believes Generative AI "will destroy the structure of the film business" The Family Ties star and Violet director argues a movement is growing to combat a drift to the synthetic.
She calls this movement a drive toward "the new" - a push to restore a humanity to filmmaking that she says has been lost.
The North Star is not excellent work - it's the conveyor belt of content.
Conveyor-belt content is the kind of film or TV series that can play in the background while you scroll mindlessly through Instagram .
The goal is to be cinematic Muzak. This is why a lot of people don't want to go to theaters anymore.
Using AI for a shot is a 'regurgitation of the past' and 'a vomit of everything that's been ingested' But the people using it are not artists, he says, and they're not filmmakers.
The films at our festival, that's what they do, are raw and real and there was no AI.
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