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Hardcore for Hard Rock: Every location is a destination for superfans

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Summary
Nutrition label

74% Informative

The first Hard Rock Cafe was established in 1971 by a couple of U.S. expats, Peter Morton and Isaac Tigrett .

With more than 150 cafes in over 70 countries, devotees of the brand can turn their hobby into a lifelong pursuit.

Hard Rock International has experienced its own ebbs and flows, changing ownership four times, most recently to the Seminole Tribe of Florida , in 2007 .

Hard Rock Cafe helped upend England ’s conservative cuisine and culture.

The unpretentious food and communal spirit of rock music brought a wider group of diners to the table.

In every Hard Rock location, whether you are dining in Orlando , Suriname or Kathmandu , the menu is consistent.

The original pin was a gift from Tigrett to Gilligan , whose likeness has appeared on subsequent pieces.

Today , servers wear lanyards laden with pins, which they often swap with customers and employees from other locations.

In London , the Harveys also have thousands of pins, in addition to scores of Hard Rock Cafe artifacts.

VR Score

64

Informative language

55

Neutral language

68

Article tone

semi-formal

Language

English

Language complexity

44

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

8

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