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AI technologyvancouversun
•Technology
Technology
68% Informative
AI is being rolled into retail aspects in various ways, such as delivery of targeted products based on a consumer’s shopping interests.
French beauty brand Guerlain has unveiled a unique fragrance experience, following the introduction of AI through the 170th anniversary of the Bee Bottle in 2023 .
The resale platform Poshmark allows users to post and sell new and used products from within their own closets.
Approximately seven million Canadian sellers are enrolled on Poshmark .
The company has also introduced shopping features powered by AI , such as virtual shopping, which sees a user take a picture of an item they are interested in and the system will search for the same or similar item for purchase.
The Retail Council of Canada flagged a few points of concern from its members.
VR Score
62
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56
Neutral language
62
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English
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60
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Hate speech
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Attention-grabbing headline
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16
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12
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