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Looking for the leaf: Companies alter labels to attract Canadians at grocery stores

CityNews
Summary
Nutrition label

71% Informative

Companies are changing their packaging to make their Canadian roots more obvious.

The Canadian Food Inspection Agency says it’s been getting more complaints related to origin claims on food labels or in advertisements.

Shoppers are scrutinizing product labels far more closely than before, and it's showing: grocers say they’re seeing sales of U.S. products fall.

Grocers have been quick to add extra signage to help shoppers figure out which products are Canadian .

Crosby has sales brokers checking stores on its behalf to make sure the company’s products are included in any Canadian branding.

Kraft Heinz , headquartered in Chicago , Ill. , makes Kraft peanut butter, Heinz ketchup, Philadelphia cream cheese and many other products in Canada .

VR Score

63

Informative language

57

Neutral language

64

Article tone

informal

Language

English

Language complexity

47

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

Affiliate links

no affiliate links

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