Tesla Logo History Revealed

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Tesla logo

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Technology

The history of the Tesla logo: from car badge to global tech brand

Summary

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68% Informative

The Tesla logo was designed by the New Jersey -based creative agency RO Studio .

It was originally conceived to look good on the front of vehicles, which it why it took the form of the badge.

But in 2017 , Tesla rebranded, dropping the 'Motors' part of its name, to reflect a broader focus on tech innovation than cars.

The 'T' is based on the shape of a segment from the cross-section of an electric motor.

The Tesla logo was designed by a New Jersey -based creative agency called RO Studio , which also designed the logo for Space X. Tesla changed its name and logo in 2017 to become simply Tesla instead of Tesla Motors . This was intended to reflect a broader focus on technology rather than only cars. The reason for the change became particularly clear in 2021 when Tesla revealed a terrifying humanoid robot that it would later name after one of the Transformers. People have since been mocking Optimus , but we're still a little scared..