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hugely successful Kylie Cosmetics brandE! Online
•Entertainment
Entertainment
60% Informative
Kim recently bought back 20 percent of her makeup business from Coty .
She plans to fold it into her SKIMS empire.
The new deal will expand the company's portfolio beyond apparel into beauty, skincare and fragrance.
Kim first launched her makeup label KKW Beauty in 2017 .
VR Score
51
Informative language
48
Neutral language
26
Article tone
semi-formal
Language
English
Language complexity
40
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
1
Affiliate links
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