welcome
guitarworld

guitarworld

Entertainment

Entertainment

I journeyed to the only dedicated Fender store in the world – and found out how it could change the future of guitar retail as we know it

guitarworld
Summary
Nutrition label

65% Informative

Fender Flagship Tokyo is a futuristic haven for guitar fans.

Opened in 2023 , the store’s gleaming glass exterior is announced by a giant vertical video screen.

Jack White , Nile Rodgers and Cory Wong have all made beelines away from their tour schedules to perform there.

Almost 100 guitars are in stock at any one time, and players of all ability levels are encouraged to play them.

Staff are approachable and proud of where they work, and are tuning guitars and restringing guitars once a week to make for the best possible shopping experience.

The store has the biggest range of made-in-Japan Fenders in the world.

Fender has as much right to be in Tokyo ’s premier shopping street as Dior and Ugg .

400,000 people have visited Fender Flagship Tokyo since it opened in 2023 .

Fender hopes its own efforts will make guitar stores in general more appealing to established and aspiring guitarists.

VR Score

47

Informative language

34

Neutral language

39

Article tone

informal

Language

English

Language complexity

42

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

Affiliate links

no affiliate links

Small business owner?

Otherweb launches Autoblogger—a revolutionary way to bring more leads to any small business, using the power of AI.