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Lombardi suggests Belichick/UNC Hard Knocks would have lasted through the entire season

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North Carolina G.M./Consigliere Mike Lombardi says talks with NFL Films were overblown.

He says North Carolina wanted a show that would cover the offseason AND the preseason AND the entire 2025 football season .

If that’s true, there would have been no reason to even talk to NFL Films about the show.

Pat Lombardi says North Carolina wants to tell a "full story" of its season.

He says it will be an infomercial aimed at attracting players, raising money, and advancing the interests of the program.

Give Lombardi credit for saying he's focused on the message, to a fault, but the fault is that he's making it clear everything he says is aimed at helping the program, regardless of whether it's accurate.