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Reuters

Reuters

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Entertainment

Coty sells its stake in Kim Kardashian's beauty brand to SKIMS

Reuters
Summary
Nutrition label

77% Informative

CoverGirl parent Coty will sell its 20% stake in Kim Kardashian's beauty brand to her clothing line, SKIMS.

Coty said it would use the proceeds from the sale to reduce debt and invest in innovations.

The New York -based lipstick maker has been struggling to lift sales, owing to muted spending from cost-conscious consumers.

VR Score

88

Informative language

96

Neutral language

32

Article tone

formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

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