Nike's Stock Plummets, CEO Struggles

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Nike brand revenue

The Motley Fool

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Business

Business & Economics

Will Nike Investors' Frustrations End Anytime Soon?

Summary

Nutrition label

69% Informative

Nike ( NYSE : NKE ) saw revenue fall 9% to $11.3 billion , with Nike brand revenue also down 9% .

CEO Elliott Hill has only been on the job for under six months , inheriting a difficult situation.

Hill is now trying to reverse the damage that has been done through his " Win Now " action plan.

However, these changes will take time to make a positive impact, and in the near term, will cause some pain.

Consider when Nvidia made this list on April 15, 2005 ... if you invested $ 1,000 at the time of our recommendation, you’d have $ 721,394 ! The Motley Fool Stock Advisor’s total average return is 839% — a market-crushing outperformance compared to 164% for the S&P 500.

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