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Viral videos of Nashville shelter dogs called a ’Himalayan fur goblin’ and ’teacup werewolf’ boost adoptions

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Summary
Nutrition label

70% Informative

Adrian Budnick has been taking photos of dogs at Nashville 's animal shelter for over a decade.

Budnick struck gold with the “What’s this then?” series of videos featuring goofy dog names.

Adoptions increased by just over 25% between 2021 and 2024 , data shows.

She loves it when other shelters copy her ideas, or even lip sync over her videos while showing their own dogs, but she’s not interested in taking on more work. She has a regular job in addition to volunteering for the shelter between 7-10 hours each week, but she doesn’t mind the long hours . “I’m just having fun,” she said. “I absolutely love dogs. I think they’re the best thing on earth.”.

VR Score

55

Informative language

43

Neutral language

81

Article tone

informal

Language

English

Language complexity

32

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

10

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