Ohtani Boosts MLB in Japan

This is a Japan news story, published by CNBC, that relates primarily to Shohei Ohtani news.

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Sports

Japanese baseball fans are crazy for Shohei Ohtani and the Dodgers. MLB has a plan to get them to root for every team

Summary

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86% Informative

Shohei Ohtani is arguably the most popular athlete on the planet.

MLB has long invested in Japan , where baseball is the top sport and has produced several MLB stars.

Japan is by far the league's largest commercial market outside of the U.S. and Canada .

MLB plans to feed that growing fanbase in Japan with content.

MLB expects the Tokyo Series to be "the most successful international game we've done financially" Sales at the store at the Tokyo Dome surpassed every MLB All-Star Week ever, selling more than half a million products.

Last season , there were 10 Japanese -born players on Opening Day rosters, the most since 2013 .

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English

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