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Health
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Mark Effinger founded Nootopia in 2004 - a brand of nootropics’, or brain-boosting supplements, that has been used by more than 300,000 people.
There are collagens, pills and juices, all designed to enhance alertness, concentration, wakefulness and memory.
The doses recommended are minimal, the effects substantial.
Effinger speaks of down-titration’: the process of decreasing a dose (in this case, say, of mushroom capsules) over time, once a specific response has been achieved.
Some of the most exciting new breakthroughs have come in the study of neurogenesis: the brain creates new neurons, which could lead to new treatments for brain disease.
VR Score
62
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54
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45
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English
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45
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Attention-grabbing headline
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long-living
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7
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