Herbaland Ad Criticized

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vancouversun

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Business

Business & Economics

Richmond company apologizes for ad with '51st state' reference

Summary

Nutrition label

52% Informative

Herbaland Naturals faced a backlash after a large ad plastered on a wall at Vancouver City Centre Station was shared on social media.

The ad featured some of the company’s product against a white maple leaf with large text saying “ Herbaland proudly made in (the 51st state) Canada ” The ad was trying to appeal to the flourishing Buy Canadian movement in the country, which is being driven by trade tensions and threats of annexation by U.S. President Donald Trump .

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful