welcome
Reuters

Reuters

World

World

Axel Springer weighs sale of marketing business Awin, sources say

Reuters
Summary
Nutrition label

81% Informative

German media group Axel Springer is considering a sale of its affiliate marketing unit Awin .

The group has invited banks to pitch for an advisory role to help sell Awin , two people said.

Awin helps publishers promote advertisers’ products and is worth around 400 million euros ( $436 million ) The rest of the marketing unit, which includes price comparison site Idealo, is under review.

VR Score

91

Informative language

96

Neutral language

89

Article tone

formal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links

Small business owner?

Otherweb launches Autoblogger—a revolutionary way to bring more leads to any small business, using the power of AI.