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Grocers ramp up ready-made meals as Canadians balance convenience and costs

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Summary
Nutrition label

74% Informative

Grocers ramp up ready-made meals as Canadians balance convenience and costs.

Canadians spent $3.6 billion last year on meals from grocery stores, translating into 420 million meals.

Sobeys has responded to the increased interest by offering a more diverse range of meals in its stores.

At Fortinos , ready-made meals are a big part of the business, said Guido Alfonsi , vice-president of merchandising and marketing for the banner.

At Maxi — Loblaw’s discount banner in Quebec — the grocer partnered with local celebrity chef Jonathan Garnier to build a new suite of meals that launched in October .

VR Score

73

Informative language

71

Neutral language

44

Article tone

informal

Language

English

Language complexity

44

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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