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Apple now faces a problem far bigger than tariffs or weak iPhone sales

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John Gruber : Apple delayed Siri features that were far from ready for primetime.

Gruber argues that Apple has damaged its credibility by touting new AI capabilities.

Apple shares have lost 107% on the past week , a sharp decline this past week .

The company wasn’t always known for its trustworthiness, Gruber says.

Apple shares fell in four of the week ’s five sessions, except for the most recent one on Friday . Yet some Apple bulls were still holding strong. “ Rome wasn’t built in a day and neither will Apple ’s AI strategy but the seeds of that strategy with Apple Intelligence are now forming and will transform the Apple consumer growth narrative over the coming years ,” Wedbush analyst Daniel Ives wrote Friday ..