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Tom's Guide

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Technology

Apple's Siri setback is a much bigger deal than the company wants to admit

Tom's Guide
Summary
Nutrition label

81% Informative

Apple 's Siri Intelligence features have yet to arrive in iOS 18.1 beta.

Siri 's Siri support across apps and context awareness are among the features promised in June 2024 .

Apple has confirmed that Siri Intelligence may not be available until 2026 .

Analyst: "The problem is that Apple promised smarter Siri as a reason to purchase its devices today ".

Samsung 's Galaxy S25 features include Now Brief , Google 's Gemini assistant and Siri 's ability to perform various actions across apps.

Gartner analyst Ranjit Atwal says Siri may "always be playing catch up" Siri 2.0 features were first touted in June 2024 , but they've been pushed back until 2026 .

Bloomberg 's Mark Gurman says iOS 19 could see more apps making use of Apple Intelligence .

VR Score

80

Informative language

77

Neutral language

63

Article tone

formal

Language

English

Language complexity

50

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

20

https://www.tomsguide.com/phones/samsung-phones/i-tested-the-galaxy-s25-ultras-now-brief-heres-what-this-ai-feature-can-dohttps://www.tomsguide.com/phones/android-phones/i-tested-the-samsung-galaxy-s25s-gemini-cross-app-actions-heres-how-it-wenthttps://www.tomsguide.com/phones/iphones/5-biggest-ios-19-rumors-heres-what-apple-could-bring-to-your-iphonehttps://www.tomsguide.com/phones/iphones/ios-19-risks-turning-apple-intelligence-into-the-new-siri-and-not-in-a-good-wayhttps://www.techsponential.com/reports/appleintelligencedelayhttps://www.bloomberg.com/news/articles/2025-03-07/apple-confirms-delay-of-ai-infused-personalized-siri-assistanthttps://www.tomsguide.com/ai/apple-intelligence-everything-to-know-about-apples-aihttps://www.tomsguide.com/phones/iphones/apple-confirms-siri-2-0-is-delayed-to-ios-19-and-possibly-beyondhttps://www.bloomberg.com/news/articles/2025-03-14/apple-s-siri-chief-calls-ai-delays-ugly-and-embarrassing-promises-fixes?sref=HrWXCALahttps://www.tomsguide.com/phones/iphones/ios-19-may-bring-apple-intelligence-powers-to-more-iphone-apps-but-without-any-big-new-featureshttps://www.tomsguide.com/ai/apple-intelligence/ive-been-using-apple-intelligence-for-3-months-here-are-5-features-i-use-every-dayhttps://www.tomsguide.com/phones/iphones/ios-19https://www.tomsguide.com/ai/samsung-galaxy-s25-ai-features-heres-everything-thats-newhttps://www.tomsguide.com/reviews/iphone-15-prohttps://www.tomsguide.com/news/live/wwdc-2024-keynote-ai-ios-18-sirihttps://www.tomsguide.com/ai/apple-intelligence/ios-18-4-adds-a-crucial-apple-intelligence-feature-to-the-iphone-15-pro-and-it-makes-your-phone-more-powerfulhttps://www.tomsguide.com/reviews/samsung-galaxy-s24https://www.tomsguide.com/phones/samsung-phones/galaxy-s25-reviewhttps://www.tomsguide.com/phones/iphones/ios-18https://www.tomsguide.com/phones/iphones/apple-intelligence-on-the-iphone-a-lot-of-promise-but-no-must-have-features

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