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Mixue tea drinksABC News
•World
World
88% Informative
Mixue Bingcheng is capitalizing on region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea drinks.
Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products.
Other market stars include hotpot giant Haidilao , Fish With You sauerkraut fish restaurants, well-known beverage brands such as Luckin Coffee , Heytea and Chagee .
If Chinese food brands exploded worldwide, they might have that influence, he says.
“ China does have an uphill struggle to obtain soft power, but it’s doing an excellent job with its products,” he says. “It does have to be very careful to keep soft power in China ,’ he adds.
VR Score
92
Informative language
93
Neutral language
64
Article tone
formal
Language
English
Language complexity
53
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Hate speech
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Attention-grabbing headline
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Known propaganda techniques
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Time-value
short-lived
External references
7
Source diversity
2
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