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"Likeness protection technology" firm Loti scans 100 million images and videos daily for unauthorized content

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Summary
Nutrition label

77% Informative

AI-generated content misappropriates celebrities' faces and voices without permission.

Loti is a "likeness protection technology" firm that has a partnership with talent agency giant WME .

The size of the problem is staggering, with approximately 500,000 audio and visual deepfakes shared on social media in 2023 .

Lawmakers are trying to pass laws that could create consequences for people making these images.

Loti 's system scans approximately 100 million images and videos daily , utilizing 40 different AI models across six services.

Their methods include face recognition, voice recognition and impersonation detection, with the company claiming a 95% success rate in removing offending material within 17 hours .

For a standard monthly fee of $ 2,500 , clients receive unlimited takedown requests.

VR Score

74

Informative language

72

Neutral language

47

Article tone

semi-formal

Language

English

Language complexity

73

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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