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How Topps is using the Tokyo Series to built its passionate baseball card-collecting community in Japan

Chicago Tribune
Summary
Nutrition label

73% Informative

Topps is in its fourth year of creating baseball products exclusive for the Japanese market.

The company is expecting a 10 -times increase in sales and collectors in the next five years .

Topps has plans for at least six Japanese -specific products this year among their popular Nippon Professional Baseball series, J1 League and MLB products.

Topps exec: "We're in early days here in Japan for where we can take the market" Cubs fan: "Everyone’s looking to find who is that next Mike Trout , that next Derek Jeter , players like that" Cubs ’ success between 2015-19 with young stars showed how much the industry taps into those types of teams and players.

VR Score

82

Informative language

86

Neutral language

51

Article tone

semi-formal

Language

English

Language complexity

45

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

no external sources

Source diversity

no sources

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