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Phys Org

Phys Org

Business

Business & Economics

Cultural influence on pricing strategies: How national values shape round, just-below, and precise price tags

Phys Org
Summary
Nutrition label

91% Informative

Researchers in Germany have examined whether cultural dimensions impact how often consumers see certain types of price endings.

Individualism, uncertainty avoidance, and long-term orientation were linked to higher prevalence of round prices.

Just-below prices are linked to lower costs and 'good deals' in high-uncertainty cultures.

VR Score

95

Informative language

97

Neutral language

72

Article tone

semi-formal

Language

English

Language complexity

70

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

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