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Boohoo, the struggling online fashion retailer, has renamed itself Debenhams Group

Sky News
Summary
Nutrition label

74% Informative

Online fashion retailer Boohoo has renamed itself Debenhams Group .

The company has been locked in a battle with its largest shareholder Mike Ashley's Frasers Group over direction and performance.

It acquired only the name and website operations from administrators after debt-laden Debenhms collapsed in 2020 after COVID shutdowns.

VR Score

82

Informative language

86

Neutral language

65

Article tone

semi-formal

Language

English

Language complexity

54

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

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