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constant marketing experimentsEurekAlert!
•Technology
Technology
79% Informative
UBC Sauder School of Business examined peer-reviewed studies of the use of A/B testing by Facebook and Google .
Algorithms decide which consumers will be shown different content and ads, and as a result it’s impossible for anyone — even those who created the algorithms — to fully understand why specific consumers have been targeted by an ad.
Facebook A/B testing is complex and precise, says Dr. Hardisty and Dr. Cornil .
The algorithms are so precise that social media platforms can “micro-target” people right down to the individual level.
“It's selecting the best possible ads for a specific segment — and the segment isn’t even a group of people.”.
VR Score
82
Informative language
83
Neutral language
53
Article tone
informal
Language
English
Language complexity
56
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
1
Source diversity
1
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