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Cost and emotional fatigue could catch up with buy-Canadian backlash to U.S. tariffs

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Summary
Nutrition label

67% Informative

Consumers have been on a buy- Canadian tear since U.S. President Donald Trump said he would impose 25 per cent tariffs on products from Canada .

Tandy Thomas , a marketing professor at Queen’s University , says buying Canadian will lose steam unless it becomes easy and habitual for consumers.

She says consumers have yet to feel the sting of higher prices.

Thomas thinks Canadians are willing to pay more for Canadian products.

VR Score

69

Informative language

65

Neutral language

65

Article tone

informal

Language

English

Language complexity

47

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

8

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