Startup Pitch Tailoring Influences Investors

This is a news story, published by Phys Org, that relates primarily to the Journal of Marketing news.

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Phys Org

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Technology

Crafting the perfect pitch: Insights into business-to-investor marketing

Summary

Nutrition label

90% Informative

A new study published in the Journal of Marketing explores how startups can tailor their pitches to attract investors.

Researchers examined over 5,300 new ventures, uncovering how the interplay between costly signals (tangible achievements) and costless signals (verbal cues) influences investor decision-making.

The study identifies two categories of signals startups use to appeal to investors.

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech