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Crumbl: How we built a cookie company that brings in $1 billion a year

CNBC
Summary
Nutrition label

47% Informative

With over 980 stores across the US and nine international locations, Crumble has quite literally taken over the world.

Founded in 2017 by Jason McGowan and Sawyer Hemsley , the brand has figured out its secret formula for creating buzz.

From its weekly rotating menu to its iconic pink box, it has mastered the art of leaving its customers wanting more in the fashion industry.

The cousins grew crumble from a hometown bakery into a real world Unicorn company that brings in over $1 billion a year.

Crumble works with over 500 franchise partners worldwide.

In October of 2018 , Crumble came out with its own in house app which helps streamline the customer experience.

The hashtag Crumble review went viral on TikTok .

International Crumble also plans to expand its dessert offerings in the future.

In January of 2024 , it launched its first non-cookies item called the Cinnamon Square .

The company hopes to create meaningful moments with those who matter most with people who need to be there at the center of its growth.

VR Score

29

Informative language

16

Neutral language

27

Article tone

informal

Language

English

Language complexity

29

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

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