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'I will have to raise prices by 10%' - Toymakers warn of tariff pain

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Tariffs are a tax on imports collected by the government at the border and paid for by the companies bringing in the goods.

During Trump 's first term, China was the main target of the measures, with more than $ 360bn worth of products sent to the US getting hit by the measures.

But with the latest move, businesses say the costs are getting too big to ignore.

President Greg Ahearn said his members are largely small businesses with profit margins barely as large as the tariffs that are getting under way.

The Toy Fair is his organisation's marquee event, drawing businesses from around the world.

From their booths, toymakers greeted questions about Trump 's moves with head shakes, grimaces and disbelief.