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cartoon womanSky News
•Entertainment
Entertainment
62% Informative
Mobile games companies use themes of domestic abuse, violence and humiliation of women to get downloads.
The games themselves bear little relation to the narratives presented in the adverts.
Just short of half of adults in the UK play games on phones in a market that's projected to reach $ 2.76bn this year .
Microfun, the company behind Gossip Harbor , has since taken down the adverts.
Nanobit, the developer of Hollywood Story and Magic Tavern , also took down the ads.
They apologised for any distress that our ads may have caused, saying they 'clearly missed the mark' The companies behind the games say they are reviewing policies and procedures to ensure content is appropriate.
VR Score
53
Informative language
46
Neutral language
32
Article tone
informal
Language
English
Language complexity
51
Offensive language
likely offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links
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