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Shoppers turn to smaller food brands, cutting into Unilever, P&G profits

Reuters
Summary
Nutrition label

79% Informative

Hellmann's mayonnaise, one of Unilever 's biggest brands, is losing market share to less-well-known rivals.

Duke 's Mayo , which was founded in the U.S. south, and Mike ’s Amazing mayo, are gaining traction in the northeast, where it says it is the fastest growing condiments brand.

The rival products' success shows the challenges facing global consumer product and food marketers.

Four investors and bankers who spoke with Reuters said the talent pool to run a consumer goods company is limited, partly because executives choose other fields, like tech.

Part of the problems facing companies like Unilever , Kraft Heinz and Nestle are smaller, fast-growing independent brands like Duke ’s.

VR Score

90

Informative language

95

Neutral language

77

Article tone

formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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