Smaller Brands Threaten Big Food

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mayonnaise

Reuters

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Entertainment

Shoppers turn to smaller food brands, cutting into Unilever, P&G profits

Summary

Nutrition label

79% Informative

Hellmann's mayonnaise, one of Unilever 's biggest brands, is losing market share to less-well-known rivals.

Duke 's Mayo , which was founded in the U.S. south, and Mike ’s Amazing mayo, are gaining traction in the northeast, where it says it is the fastest growing condiments brand.

The rival products' success shows the challenges facing global consumer product and food marketers.

Four investors and bankers who spoke with Reuters said the talent pool to run a consumer goods company is limited, partly because executives choose other fields, like tech.

Part of the problems facing companies like Unilever , Kraft Heinz and Nestle are smaller, fast-growing independent brands like Duke ’s.

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formal

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English

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