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What is the ‘economic blackout’ on February 28 – and will it work?

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Economic blackout is the first in a series of economic actions organized by The People’s Union USA .

The group argues that corporations have prioritized profit over fairness.

The economic blackout is targeting major retailers, fast food chains and online companies.

Experts say boycotts often serve as a way to unite people and channel their frustrations.

“Even if it doesn’t force corporate change, it helps build solidarity for future actions.” Still, he notes that without a strong strategy, the current boycott — for all its social media buzz — could lose momentum. “If activists want real change, they need to focus on particular targets and have clear concessions they’re asking for,” he says. “Too many targets dilute attention and make the tactic less effective.” This article was originally published on TODAY.com.