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Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country

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Duolingo staged its owl mascot's death for a marketing stunt — except in Japan .

"Duo, our owl, faked his death in every single market that we had except for Japan ," Luis von Ahn , the company's CEO, said on an earnings call.

Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter .

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