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The record-breaking run of 'Ne Zha 2' may seem like a surprise. It shouldn't be

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"Ne Zha 2" came out in China in late January as one of six movies for the week-long Spring Festival holiday.

Beat Pixar's " Inside Out 2 " as the top-grossing animated film worldwide with more than 13 billion yuan ( $1.79 billion ) Chinese animated films have only started to make a splash in the last 10 years .

Beijing laid out a national plan for "building China into a major cinematic player" by 2035 .

China 's plan also specified that domestic films should account for at least 55% of the country's box office sales.

Hollywood films, when allowed into China , have seen waning interest from domestic audiences.