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How digitally native companies like Rothy's are growing profitably in a new era for retail

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Summary
Nutrition label

71% Informative

Retail veteran Jenny Ming , one of the co-founders of Old Navy , took over as Rothy 's CEO in 2024 .

The company grew sales 17% to $211 million last year , its best volume year since it launched nearly a decade ago .

Comparable sales at its stores grew 20% and it posted positive EBITDA for the full year , with margins above 10% .

In 2024 , Rothy 's began testing with a select number of wholesale partners Anthopologie , Bloomingdale's , Amazon and Nordstrom .

At the same time, the company continued growing its store fleet.

The company plans to open another eight to ten doors this year .

VR Score

78

Informative language

80

Neutral language

57

Article tone

informal

Language

English

Language complexity

41

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short-lived

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