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Analysis-Unilever faces battle to reduce plant-based meat exposure

Reuters
Summary
Nutrition label

80% Informative

Unilever may struggle to attract buyers for its plant-based meat business, industry experts say.

The Vegetarian Butcher , a brand it bought in 2018 , is struggling to attract an attractive price, sources say.

Brands such as Beyond Meat and Impossible Foods had dominated the $17 billion meat alternatives market after being founded in 2009 and 2011 respectively.

VR Score

90

Informative language

95

Neutral language

65

Article tone

formal

Language

English

Language complexity

57

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links