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Chinese phones dominate Southeast Asia—but it’s ‘now or never’ for these budget brands to go premium

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In Southeast Asia , Apple and Samsung together make up more than 90% of the market for smartphones over $ 600 .

Yet “brands like Xiaomi , vivo, Oppo, and Transsion dominate the lower price segments, says Canalys .

“Affordable and competitive pricing” is helping Chinese brands penetrate emerging markets.