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The Cool Down

The Cool Down

Technology

Technology

Electric vehicle manufacturer posts huge numbers despite mounting challenges — here's how it survived a 'pricing war'

The Cool Down
Summary
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Rivian recently announced it successfully delivered 51,579 electric SUVs, trucks, and vans to customers in 2024 .

That's more than triple the amount of vehicles the company shipped in 2023 .

Rivian currently ranks third in EV sales behind Tesla and Ford in the United States .

The company had a tough start to 2024 , cutting 10% of its workforce due to a "pricing war" spurred by Tesla .