Stellantis CEO Search Priorities
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Peugeot owner PSAReuters
•Technology
Technology
Stellantis faces brands dilemma as it searches for new CEO
77% Informative
French-Italian company's sprawling portfolio reflects its origins in a 2021 merger of Fiat-Chrysler and Peugeot owner PSA.
Shrinking it could reduce complexity and allow some marketing, development and sales functions to be merged.
Each brand - from bestsellers like Jeep and Ram to struggling DS, Lancia and Alfa Romeo - has its fans, making which to drop a difficult choice.
Europe -focused Alfa Romeo , Lancia and DS each took only a 0.3% market share in the region in 2024 , far behind rivals including Audi and BMW .
Stellantis aims to launch about 20 new or updated models between late 2024 and 2025 , mostly EVs and hybrids including the Citroen C3.
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