Substack Expands Creator Monetization

This is a San Francisco news story, published by CNBC, that relates primarily to Patreon news.

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CNBC

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Technology

Substack boosts video capabilities amid potential TikTok ban

Summary

Nutrition label

77% Informative

Substack launched in 2017 as a tool for newsletter writers to charge readers a monthly fee to read their content.

On Thursday , the San Francisco startup announced that creators can now post video content directly through the Substack app and monetize these videos.

Substack has raised about $100 million , most recently at a post-money valuation of more than $650 million .

That includes ticket sales, courses, livestreams and paid memberships, according to a survey conducted by Patreon , a Substack competitor. With her shift to Substack, Music said she's now focused on writing another book, posting recipes behind the platform's paywall and sprinkling in occasional videos. "I have a lot more to benefit from focused attention on a smaller group of people than I ever did on throwing stuff and seeing what was going to stick with billions of potential audience members," Music said. "It's more sustainable.".

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful