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Summary

Canada's Uncertainty Drives Entrepreneurship

This is a news story, published by torontosun, that relates primarily to Monica Nassif news.

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Business

Business & Economics

CHAUDHRI: Calling on Canadian entrepreneurs

torontosun
Summary
Nutrition label

72% Informative

Monica Nassif was married with two young children when she started an upscale cleaning product business called Caldrea in 1999 at the age of 40 .

Nassif had no background in the cleaning category, Nassif hired a chemist to work on the formulation of the product, tested it with 25 close family and friends and cold-called potential investors.

She went on to build a product that was picked up by the likes of Williams Sonoma .

Times like these, create huge opportunities for new ideas and new industries.

VR Score

64

Informative language

57

Neutral language

49

Article tone

informal

Language

English

Language complexity

41

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

medium-lived

External references

8

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Source diversity

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