Sonny Vaccaro's Basketball Memoir

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Sonny Vaccaro

New York Post

•

Sports

Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever

Summary

Nutrition label

70% Informative

Michael Jordan met Sonny Vaccaro just before the 1984 Summer Olympics during the pre-Olympic training camp in Los Angeles .

Vaccaro 's new memoir, Legends and Soles,’’ provides an unvarnished look at the role Vaccaro played in Michael Jordan’s ascent to the world’s most famous and richest athlete, as well as his far-reaching impact.

Michael Jordan was the face of Nike basketball and Nike ’s presence had grown dramatically in recent years .

Nike was not the official shoe sponsor of the 1984 US Olympic team, but in pure renegade style, Nike had hijacked the airwaves and mindset.

Michael was unequivocal in stating his admiration and preference for the brand's shoes and clothing.

The five-year deal would make Jordan one of the world’s richest athletes at that time.

The deal would include a base guarantee of $ 250,000 a year for five years , with a 20-cent -per-pair royalty on a Jordan line of shoes; and $1 million in marketing and advertising.

VR Score

Informative language

Neutral language

Article tone

informal

Language

English

Language complexity

Offensive language

not offensive

Hate speech

not hateful