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How Livvy Dunne became one of the most recognizable names in sports

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LSU gymnast Olivia Dunne is one of the most recognizable college athletes in the country.

Dunne has more than 13 million followers on TikTok and Instagram.

Her endorsements are valued at $4.1 million , making her the No. 1 -ranked women's athlete.

LSU gymnast Livvy Dunne is the most followed NCAA athlete on social media.

The NCAA 's NIL rule went into effect on July 1, 2021 .

Since then, Dunne has secured partnerships with Nautica , American Eagle and Body Armour .

Dunne: "There definitely were some learning curves, and it took a long time to learn how to balance it all".

Dunne often attracts large crowds, and it can create a scary, even hostile, atmosphere.

At a 2023 meet against Utah in Salt Lake City , a group of men holding posters and a full-size cutout of Dunne screamed and chanted "We want Livvy! Give us Livvy" Dunne has notched four appearances on floor (with a season-high score of 9.875 on two occasions), two on beam and one on bars.