Authenticity in Influencer Marketing Insights

This is a news story, published by Phys Org, that relates primarily to the Journal of Marketing news.

tech industry trends news

For more tech industry trends news, you can click here:

more tech industry trends news

Phys Org news

For more news from Phys Org, you can click here:

more news from Phys Org

About the Otherweb

Otherweb, Inc is a public benefit corporation, dedicated to improving the quality of news people consume. We are non-partisan, junk-free, and ad-free. We use artificial intelligence (AI) to remove junk from your news feed, and allow you to select the best tech news, business news, entertainment news, and much more. If you like tech industry trends news, you might also like this article about

Influencer Authenticity

. We are dedicated to bringing you the highest-quality news, junk-free and ad-free, about your favorite topics. Please come every day to read the latest influencer marketing news, influencer originality news, tech industry trends news, and other high-quality news about any topic that interests you. We are working hard to create the best news aggregator on the web, and to put you in control of your news feed - whether you choose to read the latest news through our website, our news app, or our daily newsletter - all free!

influencer marketing agencies

Phys Org

•

Technology

New research unveils key strategies for influencer authenticity

Summary

Nutrition label

88% Informative

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing.

The study highlights that authenticity is not just an inherent characteristic of influencers but a result of an evolving relationship between influencers, brands, and consumers.

Expertise, connectedness, originality, transparency, and integrity are key to authenticity.

VR Score

Informative language

Neutral language

Article tone

formal

Language

English

Language complexity

Offensive language

not offensive

Hate speech